The Changing Face Of Shopping Posted on 13 Aug 02:58 , 0 comments

Have you heard that Macy's is closing 100 of its stores? That's about 15% of its existing physical locations, and I have mixed feelings about it.

As I researched this more, I found out that they're closing the Macy's men's store in San Francisco and for me that is very significant. That store has been there since (long before) I was old enough to catch the train downtown and shop. I took my husband there a few years ago and bought him almost a whole new wardrobe for his birthday (with the help of a personal shopper. I would have run screaming out of there left to my own devices). It's one of those places you go and easily assume it'll be there forever and ever - a genuine landmark. 

On the other hand...(and you know there's the other hand) I gave up on Macy's for myself long ago. In between and before shopping for my husband's birthday I would visit the women's store in San Francisco and leave with a panic attack. I can't tell you why, except it seemed airless, unnervingly busy, and packed to the hilt with clothing, jewelry and perfume peddlers the minute the wind pushed you inside its heavy doors. Complete and total sensory overload. My account of it all probably sounds a bit extreme, but it underscores to a large degree this store's troubles. 

The Consumerist reported that Coach and Michael Kors are pulling their merchandise from the large chain and as far as I'm concerned, there's little reason to shop there now (I'm a bit of a sucker for Coach). I visit Del Amo mall frequently for lunch or to pick up supplies from Jo Ann Fabrics and I really wonder how any of those department stores will survive in the long run. And it's not because they don't have great merchandise - it's just that there's so much of it to try and sift through. My stomach just started hurting thinking about it. Your chances of finding it cheaper online are growing exponentially by the hour thanks to Amazon. Shopping malls and stores are still an important part of even the online shopping experience, but as small and larger retailers alike become more savvy with regard to handling returns online, quicker delivery and easier access overall, their role will either have to grow with the times or face extinction.