I've written about the growing popularity of Muslim fashion in new markets and sure enough, it's more than just a trend. For retailers, it adds up to more money and loyal consumers. For women around the world, it's the beginning of more freedom of choice. 

Retailers and huge fashion brands have seen their world change a little for the worse thanks to Instagram and the economy. They're eager to get you and I to reopen our pocketbooks, and this is an excellent strategy as far as making that happen. You don't have to be Muslim to appreciate loose-fitting yet stylish and modest clothing. 

Consumers, mainly women we're talking about here, have the opportunity to redefine their idea of feminine dress and what's considered sexy. Sometimes more is more.