It's worth nothing up front that each of us has developed prejudices along this journey called life. Prejudice is defined as 'preconceived opinion that is not based on reason or actual experience'. Most of the time it's based on fear, hurt feelings or what someone has told us we should believe.

Donald Trump is known as the consummate businessman, and it actually came as quite a shock that he decided to bare his prejudice to the world. He owns several millions of dollars in real estate, business ventures and entertainment pursuits and his recent foray into politics has proven detrimental to his portfolio. He allowed his prejudice to influence his very public speech and is, as we speak, paying the price. Univision, NBC, Macy's have closed the doors in his face, and this might only be the beginning of the type of backlash that no savvy business person would want for himself.

It has become clear that, as it stands for most business people, he is being forced to make a choice between his politics and his business. Politics are very personal and details of what you think and where you stand should be shared only among the closest of friends. Business operation requires a different tactic - while you want to be accessible and influential with your customer base, the first order of business dictates that you respect them first and foremost. We have to respect their choices, their preferences and their desire to connect with your business. Run on and on about what you would do if you ran the world in public or on social media and if there's even the most remote chance that you have stepped on someone's toes, then you have failed at your most important role - keeping your existing customers happy and gaining new ones on the quality of your brand. 

Loose lips do indeed sink ships and 'Whoso keepeth his mouth and his tongue keepeth his soul from troubles'.